News Release September 24, 2009
Who: Hansen Fitness Equipment
What: Product launch of Treadmills and Ellipticals
Where: Fort-4-Fitness Mini-Marathon Parkview Field, Fort Wayne, Indiana, USA
When: September 25th & 26th, 2009 Product unveiling on Friday, September 25th, at 3:00 pm
Why: Local Company finally releasing their custom built equipment to the general public. Co-engineered and internationally distributed by Fort Wayne’s own, Dale S. Hansen with specifications and features that professionals and commercial customers need in today’s economy. With two years of R&D, prototypes and beta-sites at local customers’ locations like Sweetwater Sound, North American Van Lines, Summit City Fitness, Huntington YMCA, Indiana Tech, Univ. of Saint Francis and Univ. of Notre Dame, these units will be available factory direct at the HFE Factory Showroom in Fort Wayne, Indiana USA.
About HFE: Global equipment distributor, custom production, & re-manufacturer of commercial and professional home exercise machines with local in-house consulting, design, and service specialties right here in Fort Wayne, Indiana, USA.
The H.F.E big picture:
Our visionary and leader, Dale S. Hansen, has been a fitness industry specialist for 19 years. He continually pursues manufacturers whom we can trust and finds which products are built biomechanical and structurally correct. About two years ago, we aligned ourselves with over 100 U.S. and global manufacturing companies and helped co-engineer many products on which we could proudly hang our name on them. Hundreds of U.S. dealers and global distributors including but not limited to, Europe, Middle East, and Asia, use our base models for thousands of their customers. Dale has personally traveled to many of these manufactures and customers in multiple International locations. These are tried and proven products and designs we have hand selected for our customers, especially right here in the Midwest USA. We will not push products deemed to be profitable by a “national sales manager” who has orchestrated this for his next company bonus or cruise trip. We are an independent dealer and global ODM distributor/co-manufacturer of products that our customers desire in today’s economy. Starting 4th Quarter 2009, our own Custom Production Line will be finalized at our Fort Wayne, Indiana, USA location. This is why we have created our new commercial and professional home line of equipment called Hansen Fitness Equipment (H.F.E.)
Any questions contact Dale S. Hansen 260.241.2700cell or daleh.hfe@live.com
Hansen Fitness Equipment, 5814 Industrial Rd, Fort Wayne, IN 46825 260.485.3337p 260.485.3327